Claudia Avendaño Coronel is a results-driven business administration professional specializing in marketing, with a proven track record in strategic operations, business development, and digital ecosystem management. Claudia is adept at driving organizational growth through CRM optimization, data-driven outreach, and process automation, and leverages expertise in B2B/B2C sales, client relationship management, and cross-functional project leadership to deliver measurable impact.

Claudia was born and raised in Barranquilla, Colombia, and is deeply motivated by a commitment to creating positive change, both in business and society. While Claudia initially pursued medicine for this very reason, the challenges of COVID-19 and the loss of her father shifted her focus to her second passion: socially responsible business. She firmly believes that even a small act of kindness can transform someone’s world, and strives to embody this in every interaction, both personally and professionally.